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Viral Blogging for Free Traffic
In Viral blogging you purposely post content that is most likely to be shared and therefore, go viral. By that I mean that you choose your topics and the format of your posts in very specific ways, that have been shown to be most effective for viral content.
Here are tips that are the same for all of the content that you’re planning on posting.
1. Post on a regular basis
People are more likely to come back and read your content over and over again if you post regularly. This means posting once a week, preferably on the same day, or whatever your schedule happens to be.
You can post every five days, you could post once every two weeks or however you’d like. You need post regularly enough so that people don’t forget about your content. You always want to leave them wanting more.
2. Be sure to you use your keywords in both the title and in the post
Try to find a happy medium between keyword phrases the get a lot of searches and those phrases that have a ton of competition already on the first page of Google results.
3. Use high-quality images
Make sure that you include images with your content and that they are both high-quality and relevant to the text on the page.
4. Break up Your Content
Create subheadings so that people can skim the content, and break your text into several different paragraphs with a general rule of no more than 100 words per paragraph.
5. Viral Blogging Content Types
Here are some of the different types of content that are great for creating viral posts that are more likely to be shared than anything else. Each of these types of content is unique and has a different style than other types on this list.
The market research company BuzzSumo recently analyzed over 100 million articles to discover what gets shared and the results include the following post types.
Top Ten Lists
For some reason, top ten lists seem to do particularly well on social media. In fact, it is specifically the number 10 in top 10 lists the does well.
News and Current Events Articles
Not surprisingly, posting the latest news or current events will not only get you noticed, it will also get your content shared. When someone learns something that is considered news their first instinct is to share with others.
Controversial Topics and Titles
Another content type that is sure to get shared with others (and as a bonus get all kinds of comments posted underneath it) is the controversial topic – with a controversial title. This is especially potent if you can combine controversy with the current event,.
The disadvantage of this type of content is that interest does not lasting very long. With some thought, you can also create controversy with blog posts and titles that are evergreen which will keep getting traffic for years to come.
Entertainment and Celebrity News
One content type that is certainly popular is celebrity and entertainment news. The problem is, there is a lot of competition for these articles and topics. There are websites that dominate this market because they cover celebrity entertainment news exclusively. However, that doesn’t mean you should ignore this content type altogether.
You can cover a celebrity and tie it in with your industry. As a hypothetical example, if you were in the business industry, you could talk about how Drake invested in a new company.
Of course, politics is always one of the hot button topics on the Internet. This is a case where publishing a political and controversial article may get your content shared with millions of others. You can always mix two of these types and get better results but politics, combined with controversy in particular, seem to be a potent combination for sharing.
The great thing about this particular topic is that you can share an opinion if you like without any real factual basis – unless of course you are quoting facts to back up your opinions.
Keep in mind that with controversy and politics, you have to have a thick skin as you will get comments that can be downright nasty.
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