Social media constantly changes, but this year it's going to be different. You're going to be prepared. Today I'm going to break down social media trends for 2022.
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It's crazy how social media changes every year. I've seen platforms that get tons of engagement, lose relevancy in a short period of time like Snapchat. And I've also seen platforms like TikTok just explode in just a couple of years.
As a marketer, it's hard to keep up with all these changing algorithms and all these changing social networks that are even coming out like clubhouse. But there's some trends that you can end up seeing developing quietly that will become the new norm.
Today I'm going to talk about some of these trends for 2022 so that you can up your game and be prepared for them in the coming months. So let's dive into the trends for 2022.
Videos are going to even get shorter. Have you seen the thing called shorts? People don't create shorts because they want to, they're creating shorts because these platforms know that people love watching short 30 second or one minute videos.
When you look at how successful TikTok videos have been, Instagram has come up with their own version of that. It's called reels. HubSpot found that 64% of marketers plan to leverage more short form videos in 2022. One of the reasons for that is short form videos are brief, engaging, digestible, and can be repurposed in many different social media channels like Instagram, TikTok, Facebook, and even LinkedIn, depending on your content.
The next trend is marketers and companies will need to make their social advertising more sophisticated. Think about how many businesses are starting on social media every year, just running ads.
Just so you have idea, a research conducted by Hootsuite shows that more than half, 51.4 of the 18,000 marketers they surveyed are applying to increase their social spend in 2022. That means that in order to stand out, you'll have to get creative and differentiate your brand from the rest of the competition.
Think of it this way. If you're interrupting people on social media, you're going to have to give them a good reason to listen to your message. It's just like getting into a party and selling your product. While everyone else just there wants to have fun and talk and engage with each other, you're trying to solve, that's hard. With social ads, you'll need to get super creative if you want to stand out in 2022.
The next trend, companies will stop improvising with their social media strategy and start hiring more specialists. A lot of companies have underplayed the role that social media can play in revenue generation. Most of them typically run their social media by a committee without a specific direction or strategy, or maybe it's not even committee, it's one or two people. Or even worse, they get some generalists to run their social media marketing forum.
The problem with that is that people have higher expectations today when it comes to social media profiles from brands that they're engaging with. They want to have meaningful interactions with these brands. They want to be respond to fast and efficiently, and they almost always want to be able to call your company by phone, or at least message someone by chat or text message even.
Another trend is platform diversity and omnichannel. It's become harder and harder to rely just on one social platform. I used to just be on Facebook. I used to just be on YouTube and Twitter. And then I had to add in LinkedIn and TikTok. Heck, someone the other day was like, Neil, we love your TikTok.
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