This is how to market your online business to maximise your profit and it works for affiliate marketers, product vendors, bloggers, and even MLM.
Anyone can do this, even if you don’t like technology
This approach has consistently worked since the 90’s
Responsible for 85% of my revenue
The “sales stuff” is low-key, almost invisible
Automated so you can focus on the bits you’re good at
You will most likely be promoting your own product or someone else’s (in the form of affiliate commission or MLM).
In which case, most entrepreneurs will attempt to send traffic to a sales page or a landing page.
The most common ways that newbies attempt to market themselves on the Internet, looks like this:
Posting a link to their sales page or landing page on blog comments, social media, community forums, or almost any website that they can post on.
But the end result of using that approach is:
Banned for spamming
Alienated friends & family
Fewer sales than you deserve
Slower growth than you expect
So what’s the answer?
It’s to build assets.
Assets are things you own and control, that make you money.
The two best assets you can have online are: Educational content, and an email list.
Use educational content to deliver value to your audience, something that helps them solve part of their problem or entertains them.
And an email list makes you bulletproof because it protects you from algorithm changes that websites and social media experience.
Making content that people enjoy consuming:
Articles, posts, videos, lives are all fine (the medium isn’t important)
Make a promise at the start – the big pay off
Teach but make it simple & easy to understand
Give a strong reason to join your email list
Keep to one message per each communication
Email is worth approx $1 per subscriber, per month
GetResponse, Aweber, Sendlane, ConvertKit are all fine
Offer a “free gift” to entice people to join
— Digital downloads work great (PDF or video)
Build trust and engagement through storytelling
Avoid the “churn $ burn” approach — Instead deliver value combined with offers
Segment buyers from non buyers (give buyers exclusive content, offers & bonuses)
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