Just because working with influencers is a great digital marketing tactic (and even a category) doesn't mean that you can just click, pay, and get results.
Here’s some great insight from my colleague Tara McCutchan
1st: Influencers are NOT ROBOTS!! ?
Properly carrying out a micro-influencer campaign:
✅ Go big and small. Big in numbers, small in follower counts.
✅ Create a connection between influencer & brand
✅ Give them freedom to be creative
✅ Genuine content will connect your audience to your brand better & convert higher
Do you have any stories working with micro-influencers?
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