Just because working with influencers is a great digital marketing tactic (and even a category) doesn’t mean that you can just click, pay, and get results.

Here’s some great insight from my colleague Tara McCutchan

1st: Influencers are NOT ROBOTS!! ?

Properly carrying out a micro-influencer campaign:

✅ Go big and small. Big in numbers, small in follower counts.
✅ Create a connection between influencer & brand
✅ Give them freedom to be creative
✅ Genuine content will connect your audience to your brand better & convert higher

Do you have any stories working with micro-influencers?

#SebsTips #DigitalMarketing #ContentMarketing #SocialMediaMarketing #InfluencerMarketing #MicroInfluencers #digitalbranding