As we all know, the Facebook algorithm is a tricky business. It could show your content to everyone or it might not show it to anyone…So, it there something you can actually do too:
- Boost your views?
- Skyrocket your results?
- Dramatically increase your reach?
The good news is, you definitely can! If you know how the algorithm works (which I broke down in my last post) you’ll be able to take advantage of it! I’ll be giving you a few tips, so grab a coffee, sit back and enjoy
Tip #1: How Often Should You Post?
How much is too much? Should you be posting once a day, twice a day, or even more? The truth is when you publish your 1st post of the day, each consecutive one after that will reach fewer people.Which means less is more!
You should post 1-2 times a day. And if you’re going for that second post, make sure it’s 6 to 9 hours after the 1st one!
Tip #2: Don’t Use Link In Your Post
Should you ever add a link to your posts?The short answer is NO!Here’s why… Because Facebook doesn’t want people leaving the platform. So whenever the algorithm gets the slightest hint of a link, it will dramatically decrease the engagement and reach of that post. Pretty crazy right? But that’s how it works, the longer you stay on Facebook the more money they make. Once you know how it works, winning because of a matter of time.If you do want a link somewhere on your post, post it in the comment section.
Tip #3: Avoid Fishing For Engagement
This is especially relevant if you’re running ads, but it also goes for normal posts. Try avoiding phrases like:
- Tag a friend
- Share this video
- Comment below
- Like this post…
I know it sounds pretty crazy, but people have gotten their ads closed down for this specific reason, so what can you do instead? Change the language!Not literally, just use different variations of the same phrases, such as:
- Share the love
- Smash the like button
- Let me know your thoughts…
Why is Facebook doing all that? Because it’s promoting genuine conversations. Which is lucky for us, because we’re professional conversation starters! So think about creative ways to engage with your followers!
Tip #4: Create Authentic Conversations & Ask Questions
Facebook’s mission is to “Give people the power to build communities and bring the world closer together” and the algorithm reflects that. In other words. Facebook wants genuine connections and goo conversation. So what questions get the most attention?These are a few words that you can use at the start of questions to kick off your engagement:
And keep in mind that if you ask a question that starts with the words “How” or “Why”, it can be a blessing and a curse. Why? Because on the one hand, such questions require a longer answer, so fewer people might express their opinion.On the other hand, however, Facebook loves longer comments because then it sees your content as valuable. So don’t be afraid to experiment and see what works best for you
Tip #5: Showing Your Posts Takes Time
There’s so much content being posted to Facebook that it sometimes takes 24- to 72 hours for your friends to see your posts.And what’s the best way to handle this? Create evergreen content! In other words, content that will be relevant even if someone sees it a week or a month from when it was originally published!
Tip #6: Maximise Your Reach
Before you post anything, take 5-15 min to engage with your Friends. For example, go to your Facebook Lists or open your Messenger and see who’s online right now. Then go ahead and “Hello”. That way you’re warming up the algorithm.After that, do your post, and then reply to the comments underneath it. The more activity you have, the more visibility you’ll enjoy!
Tip #7: Focus On Proving Value
Whenever you show up on Social Media, the first question you should ask yourself is: “How can I help someone with the content I put out today?”Because think about it – if you show up and you only ever post pictures of a night out, a stranger would not find too much value in it, and he/she will stop following you. BUT! If you provide value, they’ll keep coming back!
If you’ve made it this far, thank you and I hope you gathered a ton of knowledge from this! More to come in the near future
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