Seth Godin
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First 5 Minutes Automated Transcript:
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hello I am Seth Godin I am the founding father of the
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alt MBA and the writer of a guide referred to as
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that is advertising and marketing one of many largest
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traps that entrepreneurs observe doing is
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they suppose they need you guys that I
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guess are you realize possibly than apples and
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rice the best way about to cease you'll be able to't
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okay it is occurring it is occurring it is
00:43
about to go thanks a lot for beat
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yeah effectively thanks for doing this work
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it is such a pleasure
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oh my God thanks so I do know that I
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imply we do not have lots of time and I am
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gonna respect your time so I simply gonna
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like bounce proper into it and I used to be
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standing mainly saying why I needed
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to have this dialog with you proper
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so a pair months in the past I began studying
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the guide so I received it right here oh my god our
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cell sequence and simply assembly the proper
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there was one thing that caught my
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consideration instantly and I actually right here
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it is the final paragraphs of their prefix
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it says and while you discover it go inform
01:34
your story if it does not resonate to
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inform its story
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I am completely totally different story while you
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discover a story that works depart that story
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make it true or tells it so journey to
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scrutiny all entrepreneurs are storytellers
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and all customers and letters and it in
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place
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Ted like actually simply in the beginning
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of the guide what you are speaking about
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how eternally nice story you mentioned a
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nice story is true as a result of it is
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constant and genuine you realize
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tentacled got here in right here once more after which
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you say nice tales are trusted there
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aren't any Hawk assault succeeds in promoting a
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story until sure and the credibility to
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inform that story like this actually
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beginning the guide I used to be like oh my god
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that is an incredible content material proper
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so I mainly need to simply you realize
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type of observe via with the guide and
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discuss I am telling or ten six
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tales since concepts we'd like storytelling
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that impose what anymore is how do
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private manufacturers and people who find themselves
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constructing companies
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how do they depart all of it eternity metropolis
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to be sure that the sweetness tribe in
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enterprise so this honey bud see you for
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like 10 minutes and you set the query
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reply are you prepared sure yeah
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authenticity is a crock it is a fantasy
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authenticity isn't necessary individuals are
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attracted by authenticity we have to get
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the language proper so right here we go
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genuine now means do no matter you are feeling
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like do what's in your coronary heart simply say it
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nobody needs an genuine physician nobody
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needs an genuine lawyer nobody needs
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an genuine buddy we would like somebody who
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is constant we would like somebody who's
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going to do their finest even when they
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do not feel prefer it we would like somebody who's
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going to make it promise and hold it
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that's how we inform the tales that
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really matter as a result of for those who say effectively
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I used to be simply being genuine what you are
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making an attempt to do is give us an excuse for
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why you had been being egocentric do not be
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egocentric what it means beneficiant is to be
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constant fairly constant and so the
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concept of telling a narrative is to make a
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promise one you'll be able to hold and it is so
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tempting in a busy world to make
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guarantees you'll be able to't hold as a result of
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everybody's hustling yeah however the factor
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is peace nobody needs to be hustled have
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you ever met somebody who mentioned I want
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somebody would hustle me undoubtedly not
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we do not need hustlers do not hustle
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individuals Noah in a manner you're keen to
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be constant will turn out to be you as a result of
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the final time you had been genuine was
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while you had been three months previous in
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diapers ever since then you definately've been
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doing stuff on goal doing it as a result of
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you hope it's going to work so do it on
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goal being skilled wow that is
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that is a very totally different angle rights
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like authenticity is simply do no matter
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you are feeling like and present up constantly
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in order that they're about making an attempt to be genuine
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it is simply that is who I'm proper now and
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I will present up constantly
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that manner each single time precisely
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precisely
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that is superb so there's this theme
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that loads particularly content material creators a
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lot of issues that we face is you realize
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all the time making an attempt to create an excellent story
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and so generally we get caught as a result of I
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imply what it truly is the hack forked
