Seven practical content marketing tips. Content is one of the key aspects for SEO. And as they say, content is key. And in theory, if you have a lot of it, it creates more opportunities for you to rank well. Because like I said, “in theory.” Let’s go over practical tips that’ll help your content perform better.
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Tip number one, content isn’t king, but fresh content is king. If you write content and you rank really well, and really high up on Google, don’t expect it to last forever. If you write content and you rank really, really high in Google, don’t expect it to last unless you keep your content fresh like Wikipedia. If you can continually keep your content fresh and update it, and not by just a few words or pictures, but instead, continually really improving and making it the best user experience out there, you’re going to have a better chance of improving your rankings and staying up there in the long run.
Tip two, content shouldn’t be written for search engines. And writing content for users isn’t enough either. It has nothing to do with rankings or traffic. So the best solution, write content that converts and adjust your content to also talk about your products, your services, and blend them in when it make sense. This way, you can get traffic and revenue.
Tip three, a picture still says a thousand words. Even if search engines prefer text over visual images, from infographics to animated GIFs, you’ll want to use images that convey your message when possible. It drives way more engagement and back links, both from a social media perspective and a SEO perspective.
Tip four, if you don’t have something new to say, figure out something else to say. Just think about it this way, there are over 1.2 billion results for the term auto insurance in the United States. You either need to say new stuff to talk about, or you need to showcase the information in a different way such as a visual infographic to make it stand out. You can also use tools like AnswerThePublic to find new topics that people are interested in that are up and coming, so you can also create getting content on that instead of regurgitating the same old information over and over again.
Tip five, spend more time promoting your content than writing it. Follow the 80/20 rule. If it takes you two hours to write a piece of content, spend eight hours promoting it. Now it doesn’t have to be exactly that way, but you get my point, spend more time promoting the content than writing it. Content marketing is competitive so focus on unique ways to promote whatever you produce. I leverage email marketing push notifications and social media as my main strategies for promoting my content.
And speaking of emails, this gets me into tip six, don’t forget to collect emails. The easiest way to get more engagement on your content is by sending out email blast. Whether you’re collecting emails from a link tree, tools like that, or exit popups, or even content upgrades, you need to collect more emails, and don’t rely on one email collection method, use as many as possible as it adds up.
Tip seven, I want you to repurpose your content so you don’t get burned out. You aren’t just using content for your blog, you’re also using it for social media or even podcasting. It’s too much work to create content that’s unique for each channel, so repurpose. I tend to create video content first and then I take what’s popular turn into blog posts, podcasts. I even create, you know, infographic space off of that. And then sometimes I even take the videos and slice and dice it, and use it as Reels or quotes. And if I have good quotes, I’ll capture them as images and post them up on social media as well. And this helps getting the most amount of brand awareness and traffic by just doing something simple, repurpose your content.
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