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When you write content for your website, you can make it do a lot of things.

You can make it appeal to Google by using SEO best practices to rank for certain keywords.

You can make it appeal to humans by writing valuable content that answers questions.

You can make it sell your product.

But did you know that you can make your content do all three at the same time?

That’s where SEO copywriting comes into play.

SEO copywriting is about striking a balance in your attempts to appeal to Google and humans.

When you use SEO copywriting best…