Google is becoming more strict each and every single day when it comes to certain industries. The kind of information related to these industries can have a lasting impact on people's lives and Google doesn't want to be guilty of people consuming bad information when it comes to sensitive areas in their lives. Today I'm going to break down five industries that are getting crushed by Google in their SEO.
RESOURCES & LINKS:
booking.com – https://www.booking.com/
Expedia – https://www.expedia.com/
Ubersuggest – https://neilpatel.com/ubersuggest/
Look, as Google continually grows and dominates the web even more, sometimes it's going to be at the expense of other industries and you can't blame them and you can't get mad. It's their company. They should be able to do whatever they want and yeah, of course, privacy and all that kind of stuff, and of course certain things need to be regulated but in general, they should be able to control what they want.
The same goes with their algorithm updates. You may not like that your traffic goes down. I may not like that my traffic goes down but hey, my traffic when it goes up, it's great, when it goes down, it's sad, but in general Google has done a great thing for the world because it's helped us turn a lot of traffic and a lot of sales.
So here's five industries that are going to be crushed by Google in terms of of their SEO.
The first is travel agencies. Travel agents are likely to be one of the biggest impacted, negatively impacted by some of their latest updates. A few years ago Google introduced featured snippets.
Google also made it where you can start buying products and services, directly from Google search results.
Now you may look at that as a bad thing, but as from someone who's a searcher, that's a great experience.
As a marketer, of course, I'd rather have people on my website. In theory, great update, but in reality, businesses will loose traffic and potentially sales from this, especially if you're an industry that's offering flights, hotels or anything related to travel.
Google itself has virtually become a travel company.
Now to give you an idea of how big of an impact this is, according to forbes, Expedia even ousted their CEO, due to poor performance. In other words, it's hard for anyone in the travel industry right now.
The next industry that Google is really shaking up, a start-up business.
The ability to compete with businesses who have built authority in the online world, you know, it's just getting harder and harder cause some of these have been around for 5, 10 years and they dominate the listings.
Even in terms of pay per click, the cost per keyword is so high, most start-ups these days are raising money for sales and marketing, the money is not really going towards development. It literally is going towards sales and marketing.
No-one is searching for their brand, they're a start-up. They've got to build it from scratch. You know how hard that is? SEO is not going to help you build a brand, content marketing is not going to help you build a brand, you got to go above and beyond.
And as a start-up, they're going to struggle with that. That means you're going to have to guest post more. You're going to have to do podcasting, more videos, more social media marketing, you can do SEOs, speak at conferences.
The next industry, the health industry.
They want a doctor to speak on medical-related stuff. They don't want a marketer like me to speak on medical-related stuff. In other words, they're really picky about who is releasing what content. This is one of my favorite updates, even though I have medical related companies that we do marketing for and health related companies.
Another industry that got hit really hard is finance and legal industry.
Google has just created an algorithm, not just about ranking the best content, it's about making sure the content they are ranking aren't impacting people in negative ways and hurting their lives.
And last but not least, tech gadget companies.
Google themselves is dominating the tech industry because their products are really affordable.
And you're probably wondering, “wait, how is this going to affect all the other tech companies and stuff like that?” Well, few things, one, if you search for things like “cellphone” or “cellphones for sale”, Google Pixel comes up first.
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