While six to eight years ago some of the tools that I'm going to mention were really useful. Today, they're just going to waste your time. So, when you read about them on the blackout forums or SEOs talking about how they can skyrocket your rankings, you should avoid them at all costs cause they're going to risk your rankings. Today I want to teach you four useless marketing tools that you're still using and you should stop wasting your time and money on.
RESOURCES & LINKS:
STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google : https://youtu.be/5h4Wyi3jZzs
7 Marketing Tools That’ll Instantly Boost Your Traffic : https://youtu.be/VXk5kVrxab0
The first tool is automated link building tools.
When you're using an automated link building tool you're likely going to build irrelevant backlinks from pages that aren't really related to your content. This can hurt your rankings. The biggest problem is you'll leave footprints behind you. Google will be able to identify these patterns with your backlinks and they'll know that you're artificially inflating them and this is going to either keep your rankings flat or it can actually hurt them at the same time.
Why waste time on something that's not going to help you rank any better. Instead, you need to create value.
Put the user first, whether it's content, whether it's tools like Ubersuggest. You know, if you look at Ubersuggest I've generated over 10,000 backlinks. How'd I done this? Purely by giving away something for free. That's helped tremendously for me over the years. And you don't have to create a tool like that or go as far as I have. You can use sites like CodeCanyon, buy tools that have already existed, buy them for 10, 20 dollars, pop them on your site and generate natural backlinks as well from that.
The next tool you need to stop using, it's any text or content spinners.
And if that's the case and your user metrics are terrible, your rankings are going to plummet. Not just for that page, but your whole site. If you have a lot of pages that are just spun up, that is not great user experience, it can affect your whole site, not just those pages.
So, what you need to realize is creating content doesn't guarantee your rankings. Creating amazing content that people love is going to give you a much better chance of ranking fairly well.
So, instead of using these tools, what I want you to do is do research, people love research, they're more likely to link to articles that have research, look for reputable sources and tie in that data into your article and site your sources and make sure that you're writing high quality, original content.
The next tool that you're wasting your time on is LinkedIn lead generation bots.
The best thing to do on Earth would be to use an automated tool, right? Wrong.
On top of this, LinkedIn has sited that they're going to battle up and fight people who are creating these chrome extensions automated tools and put them down for good.
So, instead what you want to do it create valuable content on LinkedIn that people want to read, especially if it's video-based, cause LinkedIn loves videos. You can also go live on LinkedIn, which does tremendously well as well. And by doing those things you're going to get more followers from there as well, you can sell your content and services.
Last but not least, comment bot.
Much like automated content creation tools, a lot of people have been using bots to automate commenting on other sites for years. This is what plugins like Akismet by WordPress are so popular. No one wants all these spammy blog comments. I literally get thousands and thousands of blog comments per day.
So, instead, if you want to leave comments, write up something that's thoughtful that helps people. Not just the person that wrote the article but other people reading it and then leave it.
When you leave relevant comments A, people are going to know about you and start following you. B, if they like what you have to say they may check out your business. And C, they may end up converting into a customer.
Anyone that tells you something that's too good to be true, chances are it is and it's just going to hurt you in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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