For those of you new to the idea, personal branding evolved from the realization that corporate branding is integral to the success of any company.
When done well, it helps us know what the company does well enough for it to be at the forefront of our minds when we need the kind of services it offers.
Personal branding is no different.
And yet, the concept feels a little uncomfortable, especially for women because we tend to see it as self-promotion and even self-aggrandizement. I know I struggled with it for the longest time. I preferred to work my hardest and let my work speak for itself. Until I realized that few people are walking around with a tiara to place on my head!
This Video will help you out and position you for maximum impact!
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