What motivates the people who visit any website to buy?
This is the one question that every Content Marketer should always answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldn’t that be good for your profit, Authority and business success?
So what motivates people to buy?
It is often said that you should give people what they need, because that is what they are going to buy. That may well have been the case once but sadly today society has changed and people no longer buy what they need.
Instead they buy what they want and what they crave – hence people struggling to put food on the table, but have the latest gadgets, and the best of clothes in the wardrobe.
You need to pitch your product not as something they need, but as something they absolutely must have; make it so they crave your product and absolutely must get their hands on it.
People also buy because they want to get pleasure from what they buy. Someone doesn’t walk into a PC or Phone shops and buy a top of the range Apple Phone because they need it; phones that runs on Windows or Android would have done the job just as well.
They buy the iphones or ipad because they want the pleasure that goes with it. Whether this is the added functionality, the joy of the gadgets, or the fact that it is a status symbol – they Whatever their reason it will be because they have associated pleasure with owning an ipad and so they buy one when they could have saved tens of thousands of dollars and bought a cheaper smart phone!
Another reason people buy is because they want to avoid pain. People gravitate towards products or services that soothe their pain. They are always in search of products that will reduce their stress, reduce their cost.
These are three of the main ways that people are motivated to buy. If you can work out how to use this in your sales copy, your emails, your newsletter and your website, then you can convert more visitors into paying customers. These tips can help: