World Most Preferred Social Media Platforms; Their Pros and Cons
Content Marketing has never been this easy as various platforms are been created, enhanced to ensure the easy flow of digital products from one part of the world to another. It is necessary for a content marketer who uses the social media as one of his preferred tools to engage the cyberspace, drive traffic, rank high in search engines and build authority in his niche to be conversant with the pros and cons of the social media platforms.
The Pros and Cons of Social Media Platforms
It is worthy of note that some platforms are intuitive, user-friendly and easy to set up, some are becoming ads focused which make them less likely to utilize fully except you create campaigns with few dollars making content marketing a bit difficult.
Some platforms are good for getting your post rank well on search engines, while some helps you reach wider audience without stress.
Some social networks are text driven with hashtags for targeted search on their platform while some are image and video driven given the content marketer the choice of what best to serve his targeted audience using infograhics, short video clips, DIY tutorials to gain credibility and more followers.
Some social media platforms are bewildered with the privacy issue. leaving the audience to make informed decisions on what put into the public space.
The Infographic below shows the ‘Pros and Cons’ of 7 prominent social media platforms (Facebook, Google+, Twitter, Instagram, Youtube, Pinterest, LinkedIn)
Feel Free to add your preferred social media platform for content marketing and the prevailing setbacks.