12 Types of Contents that Will push your Business/Blog Higher
Content has the power to bring you search traffic. You can use content in your email newsletters. And content can help build a relationship with your audience. But the hard truth is that some content types have more power than others.
Content plays an important part in digital marketing success. You need it to provide value on your social media accounts.
Some content has some hidden power for you to unleash greatness when created and crafted professionally.
Here are 12 types of content that have the power to push your blog or business to profit uncontrollably – and some free-to-use tips on where best to use the content.
Webinars can add value to your business in more than one way. The simplest way webinars can help your business is that you can interact with your audience on a much more personal level than with blog posts or other static content. This way webinars can work wonders to build relationships and trust.
They are one of the best converting sales channels. You may have noticed that most webinars have an offer at the end of the webinar. There are online businesses that only use webinars as a sales tool. Because they convert and build targeted list for your business!
If you want your content to spread via social networks, a list post may just be what you should use.
If your Twitter, Facebook, Instagram marketing does not give you the results you are looking for, one idea to try is to change your headlines. It is a fact that list posts headlines run extremely well on Twitter and some other social media.
Interviews are powerful and insightful. You get professional touch into your content marketing all the while you build a relationship with other bloggers, experts or influencers from your niche. But that is not all Interviews can do.
You can use the interviews to get more social shares from influential social media accounts.
How? Simply mention the social account of the interviewed person and most of the time they will like, comment and share your post!
Interviews may even earn you some backlinks to help your SEO – that works best if you interview people that don’t get too many interviews requests and still highly appreciate to be asked for an interview.
Reviews are extremely rewarding – if they cover products that are interesting to a larger group of people. Make sure you write only reviews on products that you actually know and have tested. Please note that, The more honest your review is the more will your audience appreciate the information you are giving.
Reviews can be even more valuable to your audience if you make them a comparison between two (or even more) alternatives.
If you like a product and your review are going to be positive, you may even want to check if the product you are reviewing is offering an affiliate program. This way you may be able to earn some money with your review, too.
Glad to know you are here, the fifth type of content is the Expert Roundtable. Expert roundtables work in a similar way as interviews do. Only you get more than one person into the interview and thus may earn more shares and likes. You followers get to have a robust understanding of the subject at hand and they will be better equipped.
Similar to list posts, how-to guides are another type of content that works extremely well with social media to get clicks, likes, and shares. The reason is that they answer a question. The more people are looking for an answer to that question the more success will your content have.
Tech, fashion and food related blogs or business would do well with the How-To Guides
You should choose a topic that many people are interested in – but that has not been covered over and over. You want the question you are answering to be interesting and do not want to find your content competing against too many other answers.
Podcasting is one of the best ways of increasing your clicks, shares and well as building of your list,
Podcasts can be discovered on networks like stitcher or iTunes.
And different types of content are consumed by different people. Just adding a new type of content to your mix, opens new doors and lets you connect to new people, who may be more into listening instead of reading.
Many people love infographics. Our brain can often process visual information much easier and faster than written information. Plus, a good Infographics offers very condensed information that also looks nice.
Infographics still get a ton of shares on visual social networks like Pinterest. Even a tweet mentioning that there is an infographic behind the link may get a ton of clicks.
Web site like piktochart.com avails you the opportunity to create infographics from scratch or with the use of templates
Infographics also have the power to earn you a couple of back links. Other bloggers or marketers often love to republish infographics and the least you get out of that is a link back to your site as the original source.
You can use guest posts to earn signups for your email list, fill a webinar or grow your social media accounts. There is a huge power in guest posting that by far exceeds the opportunity to earn some high-quality backlinks to your blog or website.
Guest posting offers a huge opportunity to get yourself and your content in front of an audience – even is your own audience is still more or less non-existent.
We all love data – and it does not necessarily have to be the huge research data. Some small experiments or a thorough data-driven analysis of how people use a product can also give you the chance for great content that people will love. Turn some of the numbers into images and you have a ton of value to share on social media.
You can also present your reports in form of infographics for your followers to understand easily.
If the results offer some surprises – even better. Numbers that tell a different story than what people expect can inspire curiosity, trigger surprise and push a lot of buttons that will help you spread the word about your content.
Youtube, DailyMotion, Vimeo, Facebook and all other video streaming channel has made content distribution easier and faster. In fact, they are the powerful search engine in recent times.
videos offer you to expose more of your personality, which can easily result in building a closer relationship with your audience.
There are a lot of options what kind of resource you can collect.
Behind a resource collection often is a lot of research and even some reviewing. It takes a lot of time to collect the resources. And that is exactly the value this kind of content provides for your audience.
A list of Twitter accounts from your niche would be another idea.
There are so many options for the types of content to create for your business. But some types of content have some hidden power you should know about – and put to work to boost your business.
If you know how the content works and how you can get even better results from it, you will see the benefit of these types of content in your numbers of shares, clicks, opt-ins and backlinks.