RELIABLE TIPS FOR BLOGGING SUCCESS IN 2017 (Part 2)
8. Don’t Underestimate the Influence of Website Speed
There are several reasons why website speed is crucial for blogging success. For one, you can easily frustrate your website visitors and make them leave before they took your desired actions. Also, your search engine ranks are influenced by page speed.
Are you on WordPress? Are you aware of the diverse power of plugins? There are Plugins for almost every problem on WordPress, and they can easily help you improve your user experience, site speed, and traffic.
Do not try to be everywhere. Choose a couple of social channels where your target group is and engage with your audience there.
Each and every social network takes time and effort to build an audience and keep growing. Trying to be everywhere at once will most of the time result in frustration and a lot less success than a handful of select social networks could give you if you get it right. Just because some social network is hyped right now, dos not necessarily mean that you need to be active on it.
You are a blogger – or a content marketer. Your content is your (main) asset. Losing your (old) blogposts and other content can easily be the reason why your business is going to fail.
11. Have a BackUp!
The biggest fear of any blogger often is to lose their content. Make sure you have a backup – or two. Being on the safe side regarding your content and data will let you sleep better and make the right decisions like changing your hosting provider a lot easier!
We were too! We’ve gone through more email marketing automation tools than we can remember, and we finally ended up with Drip. We’ll never go back. And the best part? It’s not just great, it’s also affordable!
12. Build and Engage Your Community
Blogging is not a one-way channel – especially when you are blogging for business or as a business. Talk, listen and interact with your audience. Build a community. Engage and be responsive.
You will see the effect in your number of signups and followers. You will also see better conversion rates.
Are you using images on your blog? Enough? You should!
Images can help you keep your reader’s attention and make reading your content easier. Images can also give you a ton more social shares – if you provide images in the right dimensions.
14. Make It All About Your Audience
What are you blogging about? If you are blogging for marketing reasons, then you need to consider what your audience wants. Many content marketers make the mistake of creating content about their products and totally forget about asking their audience what they would love to read.
Sure, you want to blog about the stuff you know best – but you still need to keep in mind what your audience is interested in. People will not come to your blog because you want them to. They will come to your blog because you provide information that they want or need.